Monday, June 29, 2015

Zinsser, the Pro’s Choice


[“Quality since 1849.”]

The writer William Zinsser was a great-grandson of a William Zinsser who began a shellac business in New York City in 1849. Zinsser the writer gives some of the family history in a 2011 piece, “Hold the Emotion!”

When we needed a can of primer last week, I noticed the Zinsser brand in our Ace Hardware. What else could I buy? Zinsser: the pro’s choice and the choice for prose.

Related reading
All OCA William Zinsser posts (Pinboard)

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